JOHN YOON – PROJECT VERUM ECOM FOUNDATIONS

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What is Project Verum: Ecom Foundations?
Project Verum: Ecom Foundations is a complete dropshipping blueprint based on over $10m+ of Facebook Ad spend, 3 years of experience in eCommerce, and methods tested across 50+ stores. It’s a course that provides you with an A-Z approach of building a successful one-product dropshipping store, while scaling it to the moon and back. It’s also packed with information containing topics nobody ever really talks about, like customer support and systems development.
Module #1: Welcome
1.0 – Introduction(3:36)
1.1 – Private Facebook Group(0:32)
1.2 – Mindset & Motivation(3:59)
1.3 – Legal Disclaimer
1.4 – Affiliate Disclosure(0:41)
1.5 – Become A Course Affiliate(0:53)
Module #2: Product Selection
2.0 – Introduction(4:01)
2.1 – Product Research – Free Method(19:18)
2.2 – Product Research – Paid Method(38:14)
Module #3: Store Design & Setup
3.0 – Introduction(1:15)
3.1 – Gmail Signup(0:42)
3.2 – Shopify Store Signup(1:02)
3.3 – Buying A Store Domain(0:52)
3.4 – Shopify Domain Integration(1:25)
3.5 – Creating A Custom Email(2:52)
3.6 – Oberlo Setup(10:08)
3.7 – Copywriting 101(18:25)
3.8 – Winning Landing Page Images(10:18)
3.9 – Creating Logos & Favicons(6:18)
3.10 – Photoshop 101(31:18)
3.11 – Creating Homepage Banner(3:35)
3.12 – Debut Theme Setup(36:02)
3.13 – Turbo Theme Setup(45:08)
3.14 – Shopify Preferences(15:14)
3.15 – Loox Setup(9:02)
3.16 – Order Tracking Page Setup(3:58)
3.17 – Upsell Setup (Zipify OCU)(20:33)
3.18 – Facebook Video Ad Creation(15:14)
3.19 – FB Pixel Setup(7:39)
3.20 – Image Optimizer(3:12)
3.21 – Email Marketing Part #1: Introduction(9:46)
3.22 – Email Marketing Part #2: Klaviyo Setup(20:28)
3.23 – Email Marketing Part #3, Intro To Flows: Automating Profit Production(3:51)
3.24 – Email Marketing Part #4: Flows & Automating Your Email Strategy(14:21)
3.25 – Email Marketing Part #5: Customer Acquisition Flow(18:00)
3.26 – Email Marketing Part #6: Cart Recovery Flow(13:34)
3.27 – Email Marketing Part #7: New Customer Nurture Flow(14:17)
3.28 – BONUS: DGS Summit Replay, John On Ad Creatives(3:05)
3.29 – BONUS: DGS Summit Replay, John On Successful Products(3:51)
Module #4: Facebook Ads Theory & Mechanics
4.0 – Introduction(0:58)
4.1 – Why Facebook Ads(4:02)
4.2 – The Facebook Machine Learning Algorithm(5:30)
4.3 – FB Pixel, Custom & Lookalike Audiences(4:29)
4.4 – Facebook Ads Hierarchy(9:16)
4.5 – Facebook Ads Manager 101(5:55)
4.6 – CBO Mechanics & Optimization(8:50)
4.7 – The Facebook Auction(6:08)
Module #5 – Facebook Ads Strategy
5.0 – Introduction(1:21)
5.1 – The Facebook Ads Strategy Overview(4:19)
5.2 – (Phase 1, Option #1): Low Budget Start(16:17)
5.3 – (Phase 1, Option #2): High Budget Start(4:15)
5.4 – Funnel Troubleshooting(10:57)
5.4(b) – Calculate profitable metrics using FunnelShoot(10:14)
5.5 – (Phase 2): Scaling Interests(7:15)
5.6 – Retargeting 101(7:13)
5.7 – (Phase 3): LLA Test & Scale(8:22)
5.8 – (Phase 4) Endgame(6:55)
5.9 – Ultra Method(10:15)
5.10 – (BONUS) Infinity Scale
Module #6: Backend
6.0 – Introduction(1:33)
6.1 – Systems Mindset(5:49)
6.2 – Order Fulfillment(12:23)
6.3 – Finding A Private Supplier(9:24)
6.4 – Cash Flow & Basic Finance Management(10:53)
6.5 – Returns & Refund Policies(1:41)
6.6 – Integrating Ticket Management Software(15:20)
6.7 – Customer Support – An Overview(3:34)
6.8 – How To Hire Customer Support Agents(23:38)
6.9 – How To Train Customer Support Agents(14:35)
6.10 – Managing Your Customer Support Team(11:44)
6.11 – Dealing With Chargebacks(7:51)
Module #7: Instagram Influencer Marketing
7.0 – Introduction(2:13)
7.1 – Influencer Marketing 101
(11:39)
7.2 – Instagram Profile Setup(4:06)
7.3 – Influencer Strategy Overview(1:50)
7.4 – Step #1: Finding & Researching Influencers(13:20)
7.5 – Step #2: Contacting Influencers & Building Trust(5:13)
7.6 – Step #3: Instagram Promotion Creative & Copy(8:32)
7.7 – Step #4: Negotiating Prices & Promotions(4:00)
7.8 – Step #5: Measuring Results & ROI(1:16)

Sale Page: https://projectverum.org/

John Yoon – Project Verum Ecom Foundations